Toyota’s luxury car brand Lexus has launched print advertising for the “Lexus 2013 ES” in which the car’s colour can be changed, the headlights turned on and off and its interior displayed – all to music.
The advert is brought to life when users place an iPad displaying the website lexus.com/stunning behind the page on which the advert is printed.
With the help of “CinePrint” – Lexus proprietary technology – the video playing on the iPad becomes visible through the paper, creating an interactive, multi-sensory experience.
Source:lexus.com Initiator: Toyota Motor Corp., Japan
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