Snapping receipts to get Discounts

MLOVE Mobile Trend Report January 2013 - Snapping receipts to get Discounts

The Canadian start-up Checkout 51 offers an app for mobile couponing that enables users to get discounts on certain brands at a variety of supermarkets even if they don’t have coupons.

With “Checkout 51″, people can discover weekly deals from brands and buy them in supermarkets. After their purchase, they only need to photograph their receipt and are then credited with the amount saved.

A cheque is sent to customers every time they spend more than $20. During tests involving 1,000 participants, a total of $10,000 was saved without any coupons having to be processed.

Source: checkout51.com
Initiator: Checkout 51 Inc., Canada

Check out the full version of MLOVE Mobile Trend Report here!

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