“Pirq” is a loyalty program that doesn’t demand users to immediately install a mobile application and allows business operators to invigorate sales with targeted measures.
A tablet PC at the till displays a QR code for collecting loyalty points. However, this can also be done by sending a text message. These two channels allow specific customer categories, such as high-value customers or customers with promotional codes, to receive customised discounts and loyalty bonuses.
What’s more, it allows merchants not only to reward regular customers, but also to bridge poor sales days or times.
3YZ has created the “Push Store” for Lojas Renner, Brazil’s biggest clothing manufacturer. It sends users a push message every time a new article comes in. The company wishes to draw attention to the fa ...read more
The iPad app "Track180" from the start-up of the same name connects users to sites containing news articles about relatively little known topics and thereby helps publishers to generate page views. ...read more
The South Korean retail chain E-Mart has sent remote-controlled helium balloons out into the streets and shopping centres, enabling customers to connect to the Wi-Fi signal and download coupons. ...read more
Users of the photo blog platform Tumblr will soon have mobile advertisements inserted into their updates, and they will largely look like normal posts. Users of smartphone apps will first see up to four spots per day, an ...read more
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The music identification service Shazam has been updated to include a feature called "Shazam for TV", which enables users not just to read cast biographies and trivia about TV shows, but also to access information about ...read more
The “StreetOwl” mobile app, developed by the American company of the same name, enables drivers to match their car insurance to the way they drive and save themselves some money. First of all, the app ...read more
The new Foursquare iPhone application "Foursquare for Business" allows shop owners and businesses to share local updates, access a list of recent visitors and their comments, and track analytics. ...read more
“Scanimalz” are plush animal toys with a QR code that can be scanned to launch an adventure with the toy in a smartphone game. The app is freely available for Apple and Android devices. Games can be activated ...read more
The Californian online dating platform Tagged now offers a mobile application called “Sidewalk”, which allows users to capture and share interesting places and events in San Francisco. “Sidewalk” ...read more
The menswear specialist Hointer from Seattle gives customers in its store the chance to order selected jeans and trousers directly to the fitting room from their smartphones. To ensure that customers have a good overview ...read more