MLOVE Mobile Trend Report
Paypal Develops App with Petrol Station Chain
Best Practice
PayPal and the petrol station chain Cumberland Farms recently teamed up to develop an app that enables users to both pay for their petrol and get discounts on it.
Without having to leave the driver’s seat, customers can pay and earn themselves a 5-cent price reduction on each gallon. After setting up a PayPal account, users can drive to a participating Cumberland Farms station and the app will detect their petrol pump via GPS.
The payment is then made automatically via PayPal and the customers get their receipts by e-mail.
Source: http://www.cumberlandfarms.com
Initiator: PayPal, Inc., USA
Saving Money When Going Out With Friends
Best Practice
The Californian start-up JoynIn offers a mobile app that enables users to get special deals in bars and restaurants based on the number of people they go out with.
Participating business will offer them deals that get cheaper the more friends they invite in their group. After arriving at the location in question, users can check in via JoynIn and earn themselves a special discount.
For their part, the bar and restaurant owners can look forward to increased business and the chance to win regular customers.
To begin with, this service is only available in San Francisco.
Source: http://heyjoynin.com
Initiator: JoynIn Inc., USA
Smartphone Tracking without Check-Ins
Best Practice
Californian start-up Alohar Mobile has developed a smartphone app called “Placeme” that automatically tracks users via GPS and Wi-Fi without them needing to check in to locations such as stores.
Creating a movement history, the app allows users to see where they were and at what time. Users can also add notes to locations if they wish. All data is encrypted and not shared with third parties. However, should users want to recommend a location, they can convert it with a tap into a URL for sharing.
Source: https://www.placemeapp.com
Initiator: Alohar Mobile Inc., USA
Drawing On Poster Via The Smartphone
Best Practice
The British agency LOVE Labs has set up a digital poster in front of the window of one of its studios, allowing passers-by draw on it by scanning the displayed QR code. A web browser then opens up that can be directly used as a control element, while there is no need to download an app. A specially developed server application transfers the drawings made by the smartphone users to a projector. Several users can simultaneously draw sketches based on the word inserted into the screen, and all the results are uploaded to Flickr.
Source: http://www.lovecreative.com
Initiator: LOVE Labs, UK
Google presents Augmented Reality Glasses
Best Practice
As part of an initiative called “Project Glass”, Google recently offered its employees the prototype of multifunctional augmented reality glasses and is asking them to send them feedback via Google Plus.
The wrap-around glasses feature a see-through lens that can stream everything from the weather to maps to text messages, in real-time.
In addition, they can record video, take pictures and the device sends and receives messages through voice commands. Users have reported that the glasses let technology get out of the way, as they no longer need to use a variety of devices.
Source: https://plus.google.com
Initiator: Google Inc., USA
MLOVE Mobile Trend Report
- Get the hottest 35 mobile trends of the industry wordwide
- Gathered by 80+ trend scouts worldwide
- Monthly subscription with access to additional media online
- Stay up to date!
- Powered by TrendONE, the European leader in Micro Trend Research
About MLOVE Mobile Trend Report:
- The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
- It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
- In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
- Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
Information & Order:
Order your personal MLOVE Mobile Trend Report today!
Not sure?
Why not test out the MLOVE Mobile Trend Report?
Click here to get your free teaser version.
Questions? Please contact Simone Kiri
