Macy’s gets its own Navigation App
Macy’s flagship store in New York is the largest department store in the USA and is now getting its own navigation app that enables customers to find their way around the various floors more easily.
The software comes from Meridian Apps and will be integrated as a new feature into Macy’s existing iPhone app in time for the Christmas period.
It uses a combination of GPS and Wi-Fi data to work out the precise location of users. With this app, customers can look for specific products and also receive special, location-based offers from Macy’s.
Initiator: Macy s Department Stores Inc., USA
Check out the full version of MLOVE Mobile Trend Report here!
The BalticMiles loyalty programme rewards air travellers who burn the calorie count equal to the air miles of their last flight through sport within 24 hours after landing. ...read more
3YZ has created the “Push Store” for Lojas Renner, Brazil’s biggest clothing manufacturer. It sends users a push message every time a new article comes in. The company wishes to draw attention to the fa ...read more
The iPad app "Track180" from the start-up of the same name connects users to sites containing news articles about relatively little known topics and thereby helps publishers to generate page views. ...read more
The beer company Budweiser is testing a beer glass in Brazil called "The Buddy Cup", which automatically makes people Facebook friends when they touch glasses. ...read more
The South Korean retail chain E-Mart has sent remote-controlled helium balloons out into the streets and shopping centres, enabling customers to connect to the Wi-Fi signal and download coupons. ...read more
Users of the photo blog platform Tumblr will soon have mobile advertisements inserted into their updates, and they will largely look like normal posts. Users of smartphone apps will first see up to four spots per day, an ...read more
Nike has teamed up with Instagram to create an HTML5 app called "Nike PhotoiD". Users of the app can interactively configure their future Air Max shoes by selecting a photo from their own Instagram profile, whereupon "Ni ...read more
The Seattle-based company Placed specialises in location-based analysis and has just launched "Placed Affiliate" to enable developers to make money from their apps even without advertising. Users of participating apps ar ...read more
The music identification service Shazam has been updated to include a feature called "Shazam for TV", which enables users not just to read cast biographies and trivia about TV shows, but also to access information about ...read more
The “StreetOwl” mobile app, developed by the American company of the same name, enables drivers to match their car insurance to the way they drive and save themselves some money. First of all, the app ...read more
The pizza delivery service Domino's Pizza has added an augmented reality app featuring the virtual pop star Hatsune Miku to its packaging in Japan. ...read more
The iPhone application Automatic connects a car's on-board diagnostics computer with a smartphone. ...read more
The start-up "Emmas Enkel" recently launched an augmented reality shopping pilot project in cooperation with the mobile phone company Vodafone. ...read more
At selected branches of McDonald’s in Europe, smartphone users can now wirelessly recharge their phones while eating their meal. ...read more
Volkswagen has teamed up with Google and the creative agency Deutsch and launched a smartphone app called "Smileage" which measures the fun factor of every car journey. ...read more
HTC offers an extra telephone called the "HTC Mini" which is supplied together with the "Butterfly" smartphone. ...read more
The new Foursquare iPhone application "Foursquare for Business" allows shop owners and businesses to share local updates, access a list of recent visitors and their comments, and track analytics. ...read more
“Scanimalz” are plush animal toys with a QR code that can be scanned to launch an adventure with the toy in a smartphone game. The app is freely available for Apple and Android devices. Games can be activated ...read more
Duane Reade now gives its customers the chance to play the augmented reality game "Ingress" in its stores. ...read more
The app Drive Kit Plus enables Mercedes drivers to extend their car's infotainment system with the help of an iPhone. ...read more
McDonald's is offering its Australian customers a app called "TrackMyMacca's" that uses GPS and image recognition to provide information on the origin of the ingredients used. ...read more
Lingerie company Delta has exploited the automatic deleting feature for messages in Facebook's chat ...read more
"SoundTracking" is a mobile application for Android and iPhone that enables smartphone users to share their music automatically on Twitter. ...read more
The Californian online dating platform Tagged now offers a mobile application called “Sidewalk”, which allows users to capture and share interesting places and events in San Francisco. “Sidewalk” ...read more
The menswear specialist Hointer from Seattle gives customers in its store the chance to order selected jeans and trousers directly to the fitting room from their smartphones. To ensure that customers have a good overview ...read more