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The first MLOVE book
about our Future of Mobile:

Lifestyle of Mobility.


buy nowMLOVE is proud to present our first book:

Lifestyle of Mobility. The book features 15 essays about the future of mobile and
our connected lives from CEOs, strategists and international thought leaders.
It also shows mobile art from iPhotographers and touch-painting artists plus a
fictional short story.


The MLOVE 100

Hear from the MLOVE 100 – a select group of inspiring thought leaders that
share their vision for the future of Mobile, smart cities and how mobile can make
the world a better place.

The book features 15 essays including from John Hoffman (GSMA), future
strategists Jonathan MacDonald & Russell Buckley and select touch-painting artists
like Benjamin Rabe or Instagram photographer LeBlanc.

The MLOVE 100 feature statements from leading mobilitas from companies like:
WPP, AKQA, Rovio, Ogilvy, Isobar, Edelman, GSMA, Singularity University and
many more.



We are entering a third wave of Mobile:

After the first wave of the walled gardens of telecom operators,
we are now at the prime of the app economy – the second wave. What’s next?

Welcome to a Lifestyle of Mobility.

The phone becomes our remote control for our life and will affect all industries
and all aspects of our lives. In this third wave, brands and new start-ups are inventing
new ways how Mobile becomes part of every product or service you can think of.


Table of Content:

Editorial – Introduction to Lifestyle of Mobility
Contributors – Expert voices about selected industries disrupted by Mobile
MLOVE 100 – Inspiring innovators, designers and app developers in Mobile
Mobile Pioneers – Made for Mobile or creativity & art made by Mobile
MLOVE – The story behind a tribe of mobile passionistas


160 Pages (hardcover or PDF format): many four-color Pictures; cool Layout
Dimensions: 14,8 x 21cm; Language: English


Harald Neidhardt
spaceHarald Neidhardt Founder & Curator of MLOVE

About the Editor

Harald is passionate about the Future of Mobile and its
opportunities for society, brands and entrepreneurs.
He created the MLOVE ConFestival as an inspiring global
event series that brings together thought leaders and
startups in a interactive format. Harald is a Co-Founder
of Smaato – a pioneering mobile advertising company
headquartered in San Francisco where he was CMO for
7 years. Prior, he was leading award-winning digital
agencies in Europe and the USA.

Harald is a frequent speaker on mobile innovation &
mobile advertising and was named a “Top 50 CMO on
Twitter” by Social Media Marketing Magazine, a
“Marketing Maven” by NBC and a “NEXT 100 Top
Influencer of the Digital Industry” by German
magazine Wirtschaftswoche.

He lives in Hamburg, loves photography & travel and
visited Singularity University.     @hneidhardt


© 2013 MLOVE Inc. All rights reserved.