Daring friends and donating Money
The British non-profit organisation Leukaemia & Lymphoma Research lets the participants of its “Pledgeit” campaign challenge their friends to do things for a good cause.
People first have to sign up via Facebook and then suggest either themselves or a friend to complete a challenging, exciting or bizarre task, such as a race while dressed in strange clothes.
If the dare is successfully completed, the initiator and other participating friends or family members can donate a specified amount of money to cancer research.
Initiator: Leukaemia & Lymphoma Research Ltd., UK
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