Dancing for free Music
For the launch of his new album “18 Months”, the British musician Calvin Harris has teamed up with the digital agency We Make Awesome Sh to offer a mobile app that enables users to listen to all the songs for free.
However, a condition is attached: the user has to be in motion. The aim of the project is to make the listeners dance.
If their smartphone doesn’t move, the music will slowly disappear. Another feature allows users to activate remixes if they take a photo of the album cover.
Initiator: Calvin Harris, UK
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