Brand building for single apps is as challenging as promoting music: „An app is like a song“ (Harald Neidhardt, MLOVE).
To create more than a one hit wonder, the app industry might take some lessons from popular brands or movies.
Music industry learning from young start-ups. Technology and marketers learning from the music industry. That is what happend at MLOVE Mobile x Music. The one-day event Mobile x Music showcased new trends in the mobile and music business through inspiring talks and panel discussions – the most controverse one being a showdown of thoughts on „The New Music Industry“, where the impact of music on brands brought up an interesting questions: Digital is convenient, but how do you re-engage?
Digital is convenient, but how do you re-engage?
„Complexity loses people“ claims Mark Wheatley, Director Music and Media Experiences at NOKIA. So how does the music industry cope with the challenge of providing great content in a simple way? Check out the New Music Industry Panel with:
Martin Brem, Head of Audio Portfolio for Red Bull Media House
Beverly Jackson, Director Marketing & Social Media, Grammy’s, The Recording Academy, Los Angeles
I think we have all the reasons to finally be optimistic again because we have established a healthy legal music landscape with services which are or soon will be better than piracy and with customers who are willing to ...read more
There can be multiple visions which hold true in co-existence: One part of the vision is that there will still be the need of big players in the market who are able to leverage a top artist career and who can make a dif ...read more
Paul Nelligan, CTO/Founder of Audiofu discusses the need to help musicians build high quality websites by providing a framework of best practices for a music website, by integrating all their existing feeds in one place ...read more