An app is like a song

2012 MLOVE Mobile x Music "New Music Industry" Panel

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An app is like a song

Brand building for single apps is as challenging as promoting music: „An app is like a song“ (Harald Neidhardt, MLOVE).

To create more than a one hit wonder, the app industry might take some lessons from popular brands or movies.

Music industry learning from young start-ups. Technology and marketers learning from the music industry. That is what happend at MLOVE Mobile x Music. The one-day event Mobile x Music showcased new trends in the mobile and music business through inspiring talks and panel discussions – the most controverse one being a showdown of thoughts on „The New Music Industry“, where the impact of music on brands brought up an interesting questions: Digital is convenient, but how do you re-engage?

Digital is convenient, but how do you re-engage?

„Complexity loses people“ claims Mark Wheatley, Director Music and Media Experiences at NOKIA. So how does the music industry cope with the challenge of providing great content in a simple way? Check out the New Music Industry Panel with:

MLOVE Mobile x Music Sponsors & Media Partners


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